Website redesign in India costs ₹30,000–₹1,00,000 for a true redesign, ₹10,000–₹30,000 for a same-structure refresh, and ₹80,000–₹2,50,000+ for a platform rebuild — 2026 indicative bands before 18% GST. The first job before taking any quote is naming which of the three you are buying.
Redesign vs refresh vs rebuild — definitions
Three words, three budgets. Agree which one you mean before taking quotes:
| Scope | What changes | Typical INR |
|---|---|---|
| Refresh | New theme or restyle, same URLs and content | ₹10,000–₹30,000 |
| Redesign | New visuals plus rethought UX, navigation, templates | ₹30,000–₹1,00,000 |
| Rebuild | New platform or architecture (replatforming) | ₹80,000–₹2,50,000+ |
Within each tier, scope movers are: page templates designed, copywriting (₹2,000–₹5,000 per page), new photography, and functionality like booking or payments. Freelancers land ₹15,000–₹80,000; agencies ₹50,000–₹3,00,000+. WebJi®'s design team quotes fixed prices by scope, and the full design-cost guide shows what each rupee buys.
Cost breakdown by site type and scope
The three tiers scale with site type. A 5–10 page brochure site usually sits in the refresh-to-lower-redesign band (₹10,000–₹50,000); a content-heavy WordPress or WooCommerce site with custom templates fills the redesign band (₹30,000–₹1,00,000); an e-commerce replatform or custom-coded rebuild starts at ₹80,000 and passes ₹2,50,000 once data migration and integrations enter scope. Copywriting (₹2,000–₹5,000 per page), new photography and features like booking or payments move a quote within its band — the table above names what changes at each level.
Freelancer vs agency vs DIY costs
Freelancers charge ₹15,000–₹80,000 for redesign work and suit refreshes and mid-scope redesigns, where one person can hold the whole site in their head. Agencies charge ₹50,000–₹3,00,000+ and earn it on rebuilds: multi-specialist teams, QA cycles and accountability for the SEO-survival items below. DIY re-theming — ₹500–₹2,000 a month in theme or builder costs plus your own hours — only covers the refresh tier: no 301 map, no staging discipline, and no one to call when rankings dip.
The SEO-survival plan — 301 map, staging, meta preservation
This plan separates a redesign from a traffic crater.
- Before design: crawl the site (Screaming Frog), export every indexed URL with its traffic and rankings, flag pages to keep, merge, redirect or drop.
- During build: stage on a noindex staging subdomain; preserve title tags, metas, H1s and schema where content survives; keep URL slugs unchanged wherever humanly possible.
- At launch: deploy a complete 301 map — old URL to its closest new page, never blanket redirects to the homepage. Update the sitemap, resubmit in Search Console, fix internal links.
- Weeks after: watch Page Indexing and Performance daily for a fortnight. 404 spikes mean a missed mapping.
Insist every 'redesign package' includes these items in writing — cheap quotes skip them, and Elementor or Gutenberg rebuilds change templates more than buyers expect.
Timeline — what actually takes the time
A refresh ships in one to two weeks. A redesign runs three to six weeks once design rounds, content moves and QA are counted. A rebuild takes two months or more when data migration and integrations are in scope. In every tier the schedule blocks on the same two things — client content approvals, and the pre-launch redirect map — so build both into the calendar before signing.
Redesign mistakes that kill rankings
Five mistakes account for most redesign traffic losses:
- Launching without the redirect map — weeks of 404s while Google drops pages.
- Deleting old pages without redirecting because 'they were stale' — they carried backlinks. Redirect first, then prune.
- Changing domain AND design simultaneously — never stack two migrations.
- Staging sites leaking into the index — noindex them before a single template ships.
- Retiring the old site before verifying the new one's analytics and Search Console tracking.
On quotes: demand a fixed-scope, fixed-price proposal listing the SEO-survival items explicitly. WebJi®'s design team quotes that way, and its migration service (₹700 per domain) carries the technical cutover for smaller projects.
Getting a fixed quote from WebJi®
WebJi® quotes redesign work exactly the way this guide recommends: fixed scope, fixed INR price, and the SEO-survival items listed in writing before payment, with 18% GST on the invoice. Send the current site's URL and the target scope to the Jaipur desk and the reply names the tier, the timeline and the redirect-map commitment; smaller technical cutovers can ride the migration service at ₹700 per domain.
Frequently Asked Questions
How much does a website redesign cost in India?
₹30,000–₹1,00,000 for a true redesign in 2026 — new visuals with rethought UX, navigation and templates. A same-structure refresh runs ₹10,000–₹30,000 and a platform rebuild ₹80,000–₹2,50,000+ (all indicative, before 18% GST). Copywriting at ₹2,000–₹5,000 per page and new photography move quotes inside each band.
What is included in a website redesign package?
A real package covers the discovery crawl, sitemap and wireframes, mobile-first template design, content migration, QA on real Android devices, the full 301 redirect map, Search Console resubmission and post-launch monitoring — in writing. Cheap quotes skip the SEO-survival items, and that is where the difference between a ₹15,000 and a ₹60,000 quote actually lives.
Will redesigning my website affect my SEO?
It does if the redirect map is skipped: rankings follow URLs, and every changed slug without a 301 is a lost page. Done right — slugs preserved where possible, titles, metas and H1s carried over, a complete 301 map, sitemap resubmitted — a redesign holds its traffic and often improves it through the new speed and structure.
How long does a website redesign take?
One to two weeks for a refresh, three to six weeks for a redesign, two months or more for a rebuild with data migration. The two chokepoints on every timeline are client content approvals and the pre-launch redirect map — schedule them before signing.
Is it cheaper to redesign or rebuild from scratch?
Redesign, almost always: keeping the platform and the URLs preserves rankings and typically halves the bill (₹30,000–₹1,00,000 against ₹80,000–₹2,50,000+). Rebuild only when the current platform cannot do the job — unsupported plugins, no viable mobile path, or commerce the stack cannot carry.
How do I redesign without losing Google traffic?
Follow the SEO-survival plan: crawl and export every indexed URL before design starts, keep slugs unchanged where possible, stage on a noindex subdomain, launch with a complete 301 map (never blanket redirects to the homepage), resubmit the sitemap in Search Console, and watch indexing daily for a fortnight afterwards.
Is WebJi® an Indian company?
Yes. WebJi® is headquartered in Jaipur, Rajasthan and has operated since 2005. Billing, support and governance all run from India.
Do you provide GST invoices?
Every purchase and renewal gets a GST invoice with our GSTIN, and hosting prices are quoted exclusive of 18% GST. Claim input credit as applicable.